Brand Guide

Use the following guidelines when creating content for Habitly.

Purpose

There are a lot of great books, articles, videos, and research on habits and behaviors. There are a lot of experts who can tell you how to improve.

But people and businesses need practical tools and services they can use to adopt, improve, and reinforce good habits, behaviors, and soft skills.

“I tried what you said and it was amazing”

Over decades of business experience and consulting, our most rewarding moments have come when a client applied our advice, changed their behavior, and experienced a profoundly positive affect.

One person was dealing with an irate customer every week. They were beaten down, exhausted, and demoralized. They didn’t know how to handle the stress.

After we advised them on how to stay calm and deal with the situation properly, it was a revelation. They reported back that they were able to stay calm, avoid confrontation, and strengthen relationships instead of damage them. They were happier at work, and more fulfilled when they went home at the end of the day.

The Same Impact on a Larger Scale

We are on a mission to make the same impact on a larger scale. Habitly provides the same powerful teaching and expertise to everyone:

In an easy-to-use, accessible format

With excellent, engaging content

And regular reminders

At a much lower cost than in-person training or coaching

Our Brand Statement

This statement communicates the Habitly brand:

Habitly is the most engaging way to learn how to succeed in the workplace.

Habitly is…

The Habitly brand communicates 3 words: Productive, Educational, Engaging.

These are the feelings, the intuitive messages we want people to receive when they see anything related to Habitly.

Productive - 50%

competent

accomplished

capable

results-oriented

Educational - 40%

learning

growing

improving

changing

Engaging - 10%

fun

easy

enjoyable

entertaining

Logo

The Habitly “h” is the face of our brand. This icon and our lowercase wordmark are our most recognizable brand assets.

The preferred approach is to use the icon logo by itself, unlocked from the wordmark. This allows flexibility to present the icon with greater prominence while maintaining a considered, open and modern presentation.

However, the “h” and the wordmark can also be combined quite nicely.

ICON

WORDMARK

ICON and WORDMARK

combination

Colors

Our purple is strong and confident. However, it only plays a leading role and it is happy to delegate. It is supported by our business blue, and both are highlighted by our teal.

Our palette leverages multiple colors to appeal to a wide audience. It evokes a sense of professionalism with a dash of excitement.